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Home/Discord Bot Glossary
Server setup

November 14, 2026 ·2 min read · By Mike

Discord Vanity URL: A Custom Invite Link for Your Server

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A vanity URL is a custom, memorable invite link for a Discord server, such as discord.gg/yourname, that never expires. It is available to servers at boost Level 3, and to Partnered or Verified servers, and you set it in Server Settings.

What it is

A normal invite looks like discord.gg/aB3dE9f. It is random and can be set to expire. A vanity URL replaces it with a name you choose, which is easier to say, easier to remember and easy to put on posters, streams and videos. It also never expires.

The name is claimed server by server on a first come basis. If it is taken, you pick another.

Who can have one

  • Servers at boost Level 3, which is 14 boosts.
  • Servers that are Partnered or Verified with Discord.

You set it under Server Settings, Vanity URL. If boosts drop below the level, the URL is released and anyone else can claim it. A tip: write down the name, because losing it can break every link you shared.

Vanity URL or regular invite?

A vanity URL is a single link, so you cannot see where each joiner came from. If you need to know which campaign, creator or channel brought a member, create separate invites per source and track them. See the invite tracking article.

Check a link before posting it. The invite link checker helps you confirm what a link points to.

Vanity URLs and Noxyr

Noxyr's referral tracking reads invites to attribute joins, and it needs the Manage Server permission to do so. Joins through a vanity URL are not tied to a member, so they will not be credited to anyone, as the referrals docs explain. If you do not have a vanity URL, regular invites work with the tracker. Noxyr's invite tracker page shows what you can measure.

Because a public, memorable link attracts more strangers, pair it with verification and watch for raids. The invite filter in link filters also deletes invites to other servers, which keeps members from advertising rivals.

Choosing the name

Pick something short that matches your brand and is easy to spell aloud. Avoid names that look like another well-known community, because they invite impersonation. Use the same name on your website and socials so people trust it. If you leave Level 3 on purpose, move your links first.

Common questions

How do I get a Discord vanity URL?

Your server must be at boost Level 3 or be Partnered or Verified. Then set it in Server Settings, Vanity URL.

What happens if my boost level drops?

The vanity URL is released and someone else may claim it.

Does Noxyr track joins from a vanity URL?

Joins through a vanity URL are not tied to a member, so they are not credited to anyone.

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