How do I make my Discord server more discoverable?

Use a niche-specific name (not just 'Cool Server'), write a 200-350 character description with niche keywords, pick 5 relevant tags, and meet Discovery requirements: 500+ verified members, no ToS violations, community feature enabled.

What's the best length for a Discord server description?

Sweet spot is 180–300 characters. Under 100 looks empty. Over 350 hits Discord's display cutoff. Lead with the main keyword in the first sentence — that's what Discovery surfaces.

Discord Server SEO Score — Free Discoverability Tool by Noxyr

Server name

Niche

Server description / tagline

0 / 350

Tags (comma-separated, up to 5)

—

Discoverability Grade

Audit checks

Keyword density

Optimization tips

Discord Discovery requirements

500+ membersMinimum threshold to apply for Discovery.
Community feature enabledServer Settings → Enable Community.
Verified email + 2FA on owner accountRequired to submit application.
Safe-content rating setNo NSFW channels in default categories.
Rules channel + welcome screenDiscord checks both before approval.
No ToS violations in last 30 daysClean moderation history required.

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